Introduction
PPC, or pay-per-click advertising, is an excellent way to get your business name out there. The more you spend on PPC, the more people will see your ad and click on it. There are many ways to target your audience and create relevant ads. The idea behind PPC campaigns is to help you get your brand in front of people who are interested in what you have to offer.
What is PPC?
PPC, or pay-per-click advertising, is an internet marketing strategy that allows you to reach your target audience by placing ads on search engine results pages (SERPs). This type of advertising is also known as cost-per-click because it charges you only when someone clicks on your ad.
The most common form of PPC is Google AdWords; however, there are many other platforms available that offer similar services such as Bing Ads and Facebook Ads.
There are many benefits to using PPC advertising, and it can be an extremely effective way to increase your brand awareness and generate leads. PPC campaigns are relatively inexpensive compared to other forms of internet marketing because they only charge you when someone clicks on your ad. This means that if someone sees your ad but doesn’t click on it, then they don’t cost you anything.
There are many different strategies that you can use when creating a PPC campaign, but this post will focus on the most effective ones. These strategies are designed to help you get more clicks on your ad, which will ultimately lead to more sales and revenue for your business.
How does PPC advertising work?
A PPC campaign is a series of ads that you create and then run on Google, Bing or other search engines. You set up an ad to show when people search for certain words or phrases related to your business. When someone clicks on your ad, it takes them directly to a landing page on your website where they can learn more about what you offer and make a purchase if they're interested in doing so.
PPC ads are typically either text-based (a simple headline with few words) or image-based (a picture with text). They can also include both elements--like the example below:
The goal of any PPC ad is simply for users who see it online (or through social media) will click on it so they can visit the site where there's more information about what we do at our company!
PPC advertising is a great way to get your business in front of people who are already looking for what you have to offer. Using the right keywords and ad copy will help ensure that your ads show up in front of potential customers who may not already know about your business and could use some convincing before making a purchase decision.
What is Google Ads?
Google Ads is the name of Google's advertising platform. It lets you place ads on websites and mobile apps that are part of the Google Display Network (GDN). The GDN includes more than 2 million sites and apps across the web, including popular news sites, blogs and social media platforms like Facebook or Twitter.
You pay when someone clicks your ad or views it for at least 30 seconds (this is called an "impression"). You only pay if someone engages with your ad--which means they're actively seeing it on their screen rather than just glancing at it as they scroll past in their browser window or app feed.
The GDN is the largest online advertising network in the world. It's made up of more than 2 million sites and apps across the web, including popular news sites, blogs and social media platforms like Facebook or Twitter.
Google Ads is the name of Google's advertising platform. It lets you place ads on websites and mobile apps that are part of the Google Display Network (GDN). The GDN includes more than 2 million sites and apps across the web, including popular news sites, blogs and social media platforms like Facebook or Twitter.
How PPC works with Google Ads
Google Ads is a platform for advertisers to manage their Google search ads, display ads and shopping ads. When you sign up with Google Ads, you'll be able to create ad campaigns that target specific audiences using keywords or topics they're searching for on Google Search. You can also use the platform to create product listing ads that appear on Google Shopping results pages or in Merchant Center.
Google Ads allows you to set up your own account, or choose to use an agency that manages your campaigns for you. If you have a large budget and want more control over how your ads are managed, it might be worth investing in training yourself on the platform.
One of the reasons why Google Ads is so popular with advertisers is because it has a powerful set of tools that allow you to track your campaigns and measure their success. You can use these tools to view performance metrics such as cost per click, impressions, click-through rate and conversions. This information can help you improve your ad copy and landing page content over time.
Why is your landing page so important?
You may have heard the term "landing page" before, but what exactly is it? Landing pages are the webpages on your website that are displayed when someone clicks on one of your ads. This can be a great opportunity for you to improve their user experience and increase conversions or purchases by using psychology in the right way.
Let's take a look at some important factors when creating landing pages:
- They should be relevant to the ad that led people there (this helps increase trust)
- They should provide value by answering questions about what they would like to know more about (this helps build trust)
- They should be easy-to-navigate so users don't get lost while looking around on your site (this keeps them engaged) * And finally, if possible, include mobile optimization so everyone can access them!
If you want to learn more about how to create landing pages that convert, check out this article to learn about ways you can increase your landing page conversions. And if you're interested in learning more about how we can help with your online marketing efforts, reach out!
PPC Keyword research
PPC Keyword Research is the process of finding the right keywords to target.
Keyword research is important because it helps you understand what people are searching for, and therefore which products or services they want to buy. This information can be used as a guide for creating content that will attract new customers and make your site more relevant in search results.
In addition to providing useful insight into how people use search engines, keyword research also provides insight into what kind of competition you may face when trying out paid ads (PPC). The wrong keywords usually lead to expensive mistakes so knowing which ones are going to work best for your business is essential!
The first step to keyword research is understanding what it is. It’s not just about finding the words that people search for but also determining how many people are searching for them. You need to know if a specific keyword has high search volume and low competition or low search volume but high competition. If you don’t have a clear idea of what your target audience wants, then you won’t be able to deliver any results.
PPC Campaign Management
- Monitoring your campaign is important for two reasons:
- You need to know if the ads are performing well, and if not, why not. This will help you make changes or adjustments as needed.
- It also helps you identify trends in user behavior so that you can predict what they're going to do next--and capitalize on it!
- Setting goals for your PPC campaigns is another important part of monitoring their performance. For example, let's say one of our clients wants us to increase sales by 10%. If we don't meet this goal after running our ad campaign for three months straight then there's something wrong with either our product or its marketing strategy (or both). In this case we would go back over our strategy again with a fine-tooth comb until we find out what went wrong and fix whatever error was made so we can hit those numbers next time around!
How to get started with PPC on Google Ads
To get started with PPC, your first step is to choose a small budget and create a landing page that is relevant to the ad. Next, create a compelling ad that will get people to click on it. Then track your ads' performance through Google Ads or another third party tool like Keyword Tool or SEMrush.
If you have any questions about how to set up or optimize your campaign in AdWords, reach out! We're here for you!
Conclusion
PPC is a great way to get your brand in front of people who are interested in what you have to offer. It can be expensive, but if you're willing to spend some money on advertising and put in the time needed for planning and optimization it can be an effective tool.
